Built From the Trunk

Face The World Lifestyle Brand®

Built From the Trunk. Worn With Purpose.

This brand started with a box of t-shirts in the back of my trunk.
No big budget. No plan B. Just a belief that I could build something real — something that meant something.

I was in Dallas, just trying to make enough back from selling tees to feel like I didn’t fail before I even got started. It was never about fashion for me. It was about proving I had something to say — and something worth standing behind.

Face The World® isn’t just a name. It’s a mindset.
It’s for the ones who have to show up with nothing but faith.
For the ones who had to figure it out in real time.
For the ones who left home chasing something they couldn't explain — only to realize it was never about the destination… it was about becoming.

In 2017, I moved to Los Angeles to keep pushing the brand forward — no blueprint, just hunger.
That move changed everything.
What started as a hustle became a platform. What started out of the trunk grew into a story that people could see themselves in.

Now we’re 10 years in — and this is just the beginning.
Every drop, every piece, every campaign is still rooted in that same purpose:
to remind people that you can start where you are, with what you have, and still go global.

So when you wear FTW — you’re not just wearing clothes.
You’re wearing a story. You’re wearing intention.
You’re wearing everything we had to face to get here.

Face The World®. Since Day One.

Every piece we release is a continuation of where it all began — from that trunk in Dallas to the people now wearing Face The World around the globe. This isn’t just clothing. It’s legacy in motion.